What is White-Hat SEO?

Black-Hat and White-Hat SEO are terms derived from old Western movies, with White-Hat representing the ethical approach to search engine optimization (SEO). White-Hat SEO practitioners follow search engine guidelines and use legal methods to optimize websites for search engines.

White-Hat SEO includes high-quality content creation and natural link building. The primary goal of this method is to make a website easily discoverable in the long term while offering real value to its visitors. However, since the scope of White-Hat SEO is often limited beyond OnPage optimization, many search engine optimizers venture into the realm of Grey-Hat SEO.

Grey-Hat SEO is a gray area where search engine guidelines are not explicitly violated but are stretched to some extent. For instance, intentionally linking external websites to improve rankings is considered Grey-Hat SEO. Although Grey-Hat SEO is relatively tolerable, websites aiming for long-term success and high rankings on Google and other search engines should focus on White-Hat SEO strategies.

The cornerstone of White-Hat SEO and search engine optimization, in general, is high-quality content. By providing valuable information and added benefits to their customers, website owners can naturally improve their site's ranking and achieve long-term success.